"The best hardware and software the world has to offer will fail spectacularly if they are used
to deliver weak, boring or poorly designed content." -- James Bickers, Editor Digital Signage Today
Motivating information is:
• Relevant
• Emotional
• Sensual
• Varied
• Captivating
• Believable
• Timely
• Repeated
• Legible
Effective information delivery uses:
• Color
• Contrast
• Animation
• Luminance
• Motion
• Shape
•Uniqueness
• Faces
• Sound
Content is critical for the success of captive audience, out of home (OOH), digital signage, or corporate communications networks.
Whether the content is used to provide information, for advertising, or for merchandising the ability to get people to retain and
act upon what they hear and see is what makes award winning media.
Our services include the creation of custom content that can be delivered in any media format.
Industry Press
What's the secret to great digital signage content?
Published by Bill Gerba, April, 2008
A few weeks ago, I led a POPAI webinar about creating content for digital
signage networks. (I'll be presenting an abridged version at the Digital Signage
Expo later this month, too.) We looked at things such as color, contrast and
motion to see how they affect the readability, comprehension and recall of the
content. Not surprisingly, many of our data-driven conclusions seem like common
sense and conventional wisdom to savvy designers and merchandisers. Starting in
a few weeks, I'm going to break down the full two-hour session into a series of
blog posts. But an article I came across in Smashing Magazine compelled me to
give away the ending early: the key to making great digital signage content is
(drum roll, please)...
By David Drain, executive director of
the Digital Signage Association
Digital Signage Today on November, 2007
At the recent In-Store Marketing
Expo, I attended a session
called “Measuring and Continuously
Improving Digital Sign Network
ROI.” The presenters were Brian
Brooks and Kelly Canavan of 3M.
Brooks, with Ph.D.s in cognitive psychology
and neuroscience, has taken
his knowledge of how the brain works
and applied it to measuring the effectiveness
of digital signage. To make
his case, Brooks laid the groundwork
by reporting on experiments that were
done to measure what is going on at
the brain level as it relates to branding.
